Edel Ebbs, VP of Investor Relations, talked a bit about RIM's direction in the next year. Check out the run-down here!
So, we listened in on the talk from Edel Ebbs, RIM’s VP of Investor Relations at the RBC Technology, Media and Communications Conference today, and she had a few interesting things to say regarding the expanding consumer segment, the importance of fixed-mobile convergence, and future drivers for growth. The majority of sales still rely on hardware, but software and services revenue definitely helps. Edel went on to talk about RIM’s growing branding strategy, which we can see today in their latest advertisements showing off the BlackBerry device as an all-encompassing lifestyle choice, and is just the beginning of a bigger push in the last half of the year. That’s of course a good segue way into their consumer push…
If you’d like to hear the conference talk for yourself, head on over to RIM’s investor relations site…
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Read the rest of RIM’s talk at RBC Technology, Media and Communications Conference (557 words)
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